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What Is the Difference Between Business Strategy and Marketing Strategy? Ultimate Guide

What Is the Difference Between Business Strategy and Marketing Strategy? Ultimate Guide

by Penelope | Jan 7, 2026 | Business strategy and growth

Key Takeaways Business strategy focuses on long-term organizational goals and provides a high-level roadmap for growth, sustainability, and competitive advantage. Marketing strategy is customer-centered and short-term, aimed at driving engagement, demand, and...

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